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Siti launches hybrid STB - nairrk - 09-12-2018

MUMBAI: Multi system operator (MSO) Siti Networks has launched its hybrid set top box (STB) Siti PlayTop. The hybrid device will come pre-loaded with YouTube and YouTube Kids along with the benefits of Siti HD+ digital cable television.

The STB is priced in the range of Rs 2200 to 2500.

The box has an inbuilt Wi-Fi receiver which allows customers to use their existing broadband connection of any ISP to make their TV Smart. Siti PlayTop has digital video recorder (DVR) facility along with USB play-back functionality.

Siti PlayTop will initially roll out in markets like West Bengal, Bihar, Jharkhand, Assam, Odisha, Delhi, and Haryana followed by a progressive rollout across India in the coming months.

Customers will be able to cast YouTube and other apps from their mobile phones on to their TV using Siti PlayTop. The box features a Smart and Intuitive user interface (UI).

The company said that this is the first device in a range of customer-focused offerings planned by Siti. The company intends to roll out more devices in their line-up over the next few months.

Commenting on the launch of Siti PlayTop, Siti Networks chief business transformation officer Rajesh Sethi said “This is just the first step for us, in a long range of customer delight devices which we intend to roll out in the coming months in line with our Customer First motto. We are working with several OEM partners to incorporate AI and machine learning into our work-flows and offerings. The idea is to have a holistic device line-up for our customers to choose from.”