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General News: ZEEL to discontinue Z Living, Living Rootz from 28 Dec - Printable Version

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ZEEL to discontinue Z Living, Living Rootz from 28 Dec - nairrk - 11-30-2018

MUMBAI: Media conglomerate ZEEL is shutting down two channels Z Living and Living Rootz with effect from 28 December. The broadcaster has issued a public notice stating that the transmission of the two channels will be discontinued.

“Notice is hereby given to viewers/distributors of the channel(s) “Z Living” and “Living Rootz” and all concerned that the transmission and distribution of the aforementioned channels will be discontinued from 28th December 2018,” ZEEL said in the public notice.

[Image: Z-Living-and-Living-Rootz-768x390.jpg]

It is pertinent to note that the two channels are shutting down just one before the new MRP regime for the TV broadcasting sector kicks in.

The two channels are part of ZEEL subsidiary Living Entertainment Enterprises Ltd (LEEL). Living Entertainment’s flagship channel is Living Foodz. It has also received licence to launch Living Travelz.

In its new reference interconnect offer (RIO), ZEEL has disclosed the pricing of two new channels under the Living brand. These are Living Travelz and Living Zen.

Z Living is Essel Group’s international health and lifestyle channel which was first launched in the US. It is available on networks like Cablevision/Optimum (Channel 164), DISH Network (Channel 218), Verizon FiOS (Channel 162), RCN (Channel 226), CGI (Channel 142), and Comcast (Chicago, Channel 389) subscribers.

The channel was subsequently rolled out in other parts of the world including India. Z Living linear channel is also being discontinued globally from 31 January 2019. The brand will fully transition to being a digital platform.

As far as Living Rootz is concerned, it is not clear when the channel was commercially launched. The broadcaster has been regularly testing channels under ‘Living’ brand however the official launch of the channels have still not taken place.

Living Rootz was being positioned as a channel that will showcase the rich cultural heritage of the Indian civilisation.

As reported by, Living Entertainment’s revenue more than doubled to Rs 71.94 crore for the year ended March 2018 compared to Rs 33.41 crore in the previous fiscal. The FY18 revenue figure is on a provisional basis.

The company’s revenue jumped four times to Rs 33.41 crore compared to Rs. 8.74 crore in FY2015-16. The company’s net loss had also widened to Rs 33.24 crore in FY17 compared to Rs 4.72 crore in the year ago period. The EBITDA loss too increased to Rs 31.77 crore from Rs 4.15 crore.

Meanwhile, Star India has issued a public notice stating that its free to air (FTA) channels Star Utsav and Star Utsav Movies are going pay from 30 December. All pay broadcasters have converted their FTA channels to pay since FTA and pay channels cannot be bundled under the MRP regime.