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General News: Eros Now to premiere ‘Manmarziyaan’, ‘Happy Phirr Bhag Jayegi’ on digital ahead of TV - Printable Version

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Eros Now to premiere ‘Manmarziyaan’, ‘Happy Phirr Bhag Jayegi’ on digital ahead of TV - nairrk - 12-10-2018

[Image: Manmarziyaan-Happy-Phirr-Bhag-Jayegi-cover-430x242.jpg]

MUMBAI: Over the top (OTT) platform Eros Now will premiere this year’s hit movies ‘Manmarziyaan’ and ‘Happy Phirr Bhag Jayegi’ on 12 December before their satellite telecast.

The critically acclaimed Manmarziyaan, a love triangle, directed by Anurag Kashyap featuring Abhishek Bachchan, Tapsee Pannu, and Vicky Kaushal garnered appreciation on its theatrical release in September. The love triangle revolves between a spirited young woman, her delusional boyfriend, and a restrained fiancé. The digital premiere will be the uncensored version of the movie, which will include the deleted scenes during its theatrical release.

Happy Phirr Bhag Jayegi is the sequel to hit romantic comedy Happy Bhag Jayegi starring Sonakshi Sinha, Jimmy Sheirgill, Diana Penty, Aparshakti Khurana and Ali Fazal. Directed by Mudassar Aziz, Happy Phirr Bhag Jayegi is a comedy of errors set to tickle audiences’ funny bone.

Speaking about the digital premiere of both the films, Eros Digital CEO Rishika Lulla Singh said, “We continue to ramp up our service catering to the shifting content consumption patterns and this includes premiering movies on Eros Now before their television release. Riding on the larger digital viewership, we began this trend earlier on in 2015 with the digital-before-satellite premiere of Tanu Weds Manu Returns. Bringing two major releases like Manmarziyaan and Happy Phirr Bhag Jayegi on the digital platform first reiterates Eros Now’s position as the undisputed leader in the movie category.”

Eros Now has a library of more than 11,000 films, original shows, and music videos. One can binge-watch a varied offering of Indian movies from classics like Ram Aur Shyam, Haathi Mere Saathi, Kati Patang to blockbusters like Devdas, Bajirao Mastani, Bajrangi Bhaijaan and many more, exclusively on Eros Now.

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