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General News: TV18/Viacom18 woo consumers with 50 bouquet packs - Printable Version

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TV18/Viacom18 woo consumers with 50 bouquet packs - nairrk - 12-26-2018

MUMBAI: Broadcaster TV18 and its entertainment subsidiary Viacom18 have created 50 bouquet packs targeted at different geographies and demographics as part of the transition to the new tariff regime prescribed by the Telecom Regulatory Authority of India (TRAI).

The new tariff order mandates that broadcasters have to declare MRP of individual channels and bouquet rates which will uniform across all addressable platforms.

The 50 bouquet packs are spread across languages, age-groups and genres. The broadcasters have created 10 packs each for the standard definition (SD) and high definition (HD) channels. Further, each SD and HD bouquet pack has three versions – budget, value and family.

The base Hindi bouquet is priced at Rs 25 plus 18% GST which works out roughly to Rs 30 a month. The bouquet named ‘Colors wala pack’ includes genre leading channels such as Colors, Rishtey, Rishtey Cineplex, MTV, MTV Beats, Vh1, Nickelodeon, Nick Jr., Sonic, FYI TV18, History Channel, News18 India, CNBC Awaaz, News18 Assam/North East, News18 Bihar Jharkhand, News18 MP Chhattisgarh, News18 Punjab/Haryana, News18 Rajasthan, News18 UP/ Uttarakhand and News18 Urdu.

[Image: Hindi-Speaking-Market-.jpg]

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