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General News: Colors Kannada to premiere ‘Kannadada Kotyadipathi’ on 22 June - Printable Version

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Colors Kannada to premiere ‘Kannadada Kotyadipathi’ on 22 June - nairrk - 06-19-2019

MUMBAI: Colors Kannada in partnership with Studio Next is bringing back ‘Kannadada Kotyadipathi’ for the Kannadiga audiences from 22 June 2019 onwards every Saturday-Sunday at 8 pm only. Donning the hat of the quiz master once again after five years is Power Star of Kannada cinema – Puneeth Rajkummar.

Adapted from the iconic global format ‘Who Wants To Be A Millionaire’, ‘Kannadada Kotyadipathi’ has bagged Santoor Soap as presenting partner for the show, powered by Eastern Masala and Rin, and Chandrika Soap as Special partner.

Explaining the need to provide variety entertainment to the regional viewers, Viacom18 Head – Regional Entertainment Ravish Kumar said, “The language content consumers have grown enormously over the years and though their tastes vary from region to region, they all converge at family game-show formats like ‘Who Wants To Be A Millionaire’. The universality of a quiz-show brings about cohesivity in viewing making it enjoyable and enhances captive engagement. Featuring real people and stories that showcase their aspiration and reason to win a substantial sum makes for a compelling content proposition.”

He further added, “Gauging the success of our previous two editions in different languages, we’re confident that Kannadada Kotyadipathi will certainly be well received by viewers as well as the advertisers on our channel, who rely on us to bring only the best of content to Kannada television.”

Elaborating further, Viacom18 Business Head – Kannada Entertainment Cluster Parameshwar Bhat said, “Colors Kannada leads the roster in creating and presenting pathbreaking content for its viewers, and Kannadada Kotyadipathi is yet another example of our commitment to be industry leaders. We’re luring audience to a form of entertainment that keeps them engaged as well as invested. While the format of the game remains unchanged, we’re scaling up the production and sprucing our treatment to make it more delightful for viewers across genres and milieu; and are also bringing back on board the indomitable superstar Puneeth Rajkumar who will multitask as a host, a friend, and a guide.”

The auditions for the show which were carried out in Hubli, Mysore, Davangere, Mangalore, and Bangalore saw overwhelming participation from aspirants.

Taking over the mantle of the host and quiz master yet again, Puneeth Rajkumar said, “The thought of making a common man a ‘Kotyadhipati’ is an enticing concept. The show is fueled only by knowledge and that is what makes it so promising and gratifying. It will be heartwarming to see so many dreams come true on this platform. Looking forward to meeting some stimulating minds on the hot seat.”

‘Kannadada Kotyadhipathi’ is produced by Studio Next, the production house of Sony Pictures Networks. Studio Next holds the license of the format, for all Indian languages and has produced more than 1,800 episodes of the show across nine languages. The latest edition of Kannadada Kotyadipathi will have an upgraded look and feel including an advanced set.

On this occasion, Studio Next Head Indranil Chakraborty said, “We are extremely happy and privileged to bring the show to the people of Karnataka with their favourite host, Puneet Rajkumar and in the leading channel, Colors Kannada. We have maintained the same ethos of the show as in other languages, followed a strict and transparent process for contestant selection and delivered production quality of the highest standards. Kannada Kothyadipathi will celebrate the great leveller of our Society i.e. knowledge.”

Leaving no stone unturned for the promotion of the show, Colors Kannada has designed a 360-degree marketing and promotional campaign with touchpoints across On-ground, Outdoor, Radio, Print, Cross channel and Digital.