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Vh1 India, MTV Beats to celebrate World Music Day with 24-hour Facebook Live music.. - nairrk - 06-19-2019

Vh1 India, MTV Beats to celebrate World Music Day with 24-hour Facebook Live music festival

MUMBAI: Viacom18-owned Vh1 India and MTV Beats have come together to present India’s first-of-its-kind 24-hour online music festival. The two brands are set to accomplish this feat with an initiative, #LongLiveMusic that brings together 40+ distinguished artists to perform live across different genres, on Facebook.

Starting from the midnight of 21st June, Vh1 India and MTV Beats will host a reputed bunch of artists, ranging from Bollywood sensations such as Aastha Gill, Shahid Mallya, Arjun Kanungo, Aparshakti Khurana, Darshan Raval, Akasa, Amit Misra and Tony Kakkar to popular Indie musicians like Sickflip, Fuzz Culture, Su Real and Seedhe Maut, and many others, who will create a perfect blend of diverse music along with some grooving numbers. The closing act by DJ Zaeden will bring an end to the celebration of World Music Day on the midnight of 22nd June.

“Vh1 India and MTV Beats have been powerhouses of music entertainment. Both brands have stayed ahead of the curve through specially curated formats and programming innovations that have successfully secured an audience. As we take a giant leap ahead to celebrate our love for music through a medium as powerful and dynamic as the digital, we are happy to have Facebook as a partner in accomplishing this huge feat of the first ever 24-hour live musical fiesta. Long Live Music is a clutter-breaking initiative that aims to bring together fandoms of diverse music cultures at one place,” said Viacom18 Head – Youth, Music & English Entertainment Ferzad Palia.

“For artists today, Facebook is more than a profile with a bio and a link. It’s an extension of their authentic creative self and has come to be regarded as an essential space for artists to share their work, especially so for many independent artists. We are happy to and support media channels creating new content formats that are immersive and interactive and brings people together for their love for music,” said Facebook India Director and Head of Partnerships Manish Chopra.

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