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General News: iTV Network to launch two more news channels; NewsX Kannada to shut down - Printable Version

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iTV Network to launch two more news channels; NewsX Kannada to shut down - nairrk - 07-18-2019

MUMBAI: Kartikeya Sharma-owned iTV Network is planning to launch two news channel for the Odia and North East markets. The network is also shutting down its Kannada news channel NewsX Kannada, which was launched last year ahead of the assembly elections.

iTV Network has been on an expansion in the last three years. The company had launched its non-Hindi channel India News Punjab in June 2017. This was followed by the launch of India News Gujarat in December 2017.

In April 2018, the network forayed into South with NewsX Kannada. It was also the first regional news channel under the NewsX brand. However, the company’s South foray has proved to be short with NewsX Kannada being removed from all distribution platforms.

iTV Network CEO Varun Kohli said that NewsX Kannada will be discontinued in a month’s time. He also said that the company has plans to foray into Odia and North East markets.

“We are shutting down NewsX Kannada. It’s a business decision. We have been on an expansion spree. We plan to launch news channels for Odia and North East markets,” Kohli said.

The Odia channel will also be under the NewsX brand. The channel will be called NewsXO.

iTV Network owns and operates NewsX (English), India News (Hindi), India News Haryana, India News Uttar Pradesh-Uttarakhand, India News Rajasthan and India News Madhya Pradesh-Chhattisgarh. It also runs India News Punjab in Punjabi language and India News Gujarat in the Gujarati language.

The network has also entered the entertainment market with the launch of Plus – a Punjabi entertainment channel, PTunes – a Punjabi music channel, and Andy – first Music & Entertainment channel in Khari Boli.

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