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General News: &flix partners with Sony Pictures to premiere Hollywood movies first in India - Printable Version

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&flix partners with Sony Pictures to premiere Hollywood movies first in India - nairrk - 10-27-2019

MUMBAI: English movie channel &flix in association with Sony Pictures Television will premiere the latest Hollywood blockbusters ahead of their TV premieres anywhere in the world. Starting October 2019, the channel redefines television viewing by bringing World Television Premieres of the biggest movies within a few months of their theatrical releases.

With the window for television premiere for other (non-US) markets being close to a year, &flix has shortened the window significantly to just five months. And who better than the coolest agents protecting planet Earth – Men In Black: International, to kick-start this momentous experience.

The series of premieres reaching India before the world also include some of the biggest titles such as Spider-Man: Far From Home, Brightburn, Angry Birds 2, Jumanji: The Next Level, Charlie’s Angels (2019) and Zombieland 2.

The channel has launched a disruptive campaign to celebrate the Hollywood blockbusters which will be available on Indian TV before the world.

Sharing his views, ZEEL Business Head, English Cluster Kartik Mahadev said, “ZEEL, as a network, has truly been the force behind many firsts in the industry and here is one more from the English Cluster that we are excited about. &flix, a relatively new channel, is making its mark as the preferred destination for new Hollywood movies. A year ago, the channel was launched with the promise that ‘No two Sundays will be the same again’ and we’ve truly upheld this by showcasing the maximum number of Hollywood movie premieres in the category. The channel has gained share and reached the Top 3 in HD viewership within a year of launch.”

“It’s our constant endeavour to listen to our consumer and provide the subscribers of &flix a better channel experience. One of the barriers in the English movies category is the long time it takes for Hollywood movies to premiere on television, after their theatrical release. In some cases, the wait is over a year by which time the buzz around the movie is diluted and the fan experience isn’t what it should be. Through the World Television Premieres initiative on &flix, we have addressed this challenge by crunching the wait time for Hollywood movies on TV by almost half. Movie fans can now watch the most awaited Hollywood movies within a few months of their theatrical release. We have launched an engaging new awareness campaign to announce this offer, as we look to build the &flix subscriber base with this initiative. It brings us immense satisfaction in delighting our consumers while setting a new benchmark in the English movies category,” he added.

Commenting on the same, Sony Pictures Television VP, International Business, South Asia Sonika Bhasin said, “We have had a long partnership with ZEE that has given us the opportunity to provide our audience an enriching theatrical experience through Flix First Screenings, and then, to bring the movies to a wider audience with Flix First Premieres on TV. Now, as we move ahead, we are happy to extend our association with the launch of World Television Premieres. It is our endeavor to present a visual extravaganza to our viewers in India, bringing their favorite movies to TV faster than ever before. We hope to continue bringing the best in the future and keep pushing boundaries with &flix.”