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General News: ZEEL to launch a Bhojpuri movie channel Zee Biskope on 14th January - Printable Version

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ZEEL to launch a Bhojpuri movie channel Zee Biskope on 14th January - nairrk - 01-10-2020

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Considering Bhojpuri is a low ARPU market, the channel is priced at Rs. 0.10. Apart from pay distribution platforms, the channel will also be available on DD Free Dish.

This will be the second channel in the Bhojpuri market by ZEEL. The company owns and operates Bhojpuri GEC Big Ganga. With this launch, Big Ganga will look to reduce its dependence on movies over time and focus on strengthening its fiction line-up.

Zee Biskope’s library consists of 300+ movies and the focus is on the recent releases in the past three years. The channel has identified male and family as key TGs and is targeting them with various properties.