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Dedicated news channel for children launches on YouTube - nairrk - 02-04-2020

MUMBAI: Most of the news platforms across TV, print, and digital are targeted at adults. However, that is about to change as a group of entrepreneurs have joined hands to set up a one of its kind news channel for children on YouTube.

In today’s world of numerous news channels, loud opinions, debates, fake news, chaos, and noise, there is little content that is appropriate for children in the news space. Yet it is essential for children to understand current affairs from India and around the world.

This became the genesis of the idea to have a news channel for children. igraasp comes as a breath of fresh air to provide children well-curated, constructive, age-relevant news in a creative and well-researched manner.

igraasp (which is the acronym for ‘I Get Ready and Always Step Up) aims to start with a 15-minute weekly capsule of news delivered through their channel on YouTube every Sunday starting in February 2020.

igraasp started when four entrepreneurial mothers – Gayatri Luthra, Priya Wadhawan, Ruchi Mitroo and Shikha Chaturvedi wanted to spread the joy of seeking for information, news and current affairs amongst children. They wanted to provide a news platform for kids which would make them ‘future-ready’

Commenting on the launch of igraasp’s first episode, founder Priya Wadhawan said, “News is essential for children to build a habit to be updated about current affairs. However, we felt the need for a medium relevant for them as an audience to curate news from across genres and regions presented in a fun engaging manner, building their interest and awareness of the world around them.”

The founders strongly feel that a digital and child-appropriate current affairs news platform like igraasp will facilitate a child’s critical thinking, their emotional intelligence, enable them to comprehend issues, the scale of impact, and appropriate means to effect solutions.

The anchors for the weekly episode are interestingly crowd-sourced taken from different schools for diversity. These students have also undergone workshops and training for news anchoring. The show is hosted by these students and features child-friendly news across segments including National news, International news, Sports, Environmental updates, Space &Technology and of course the F square (the Fun and Facts section).