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Prasar Bharati launches new channel DD Retro - nairrk - 04-13-2020

MUMBAI: Buoyed by the strong viewer interest in ‘Ramayan’ and ‘Mahabharat’, public broadcaster Prasar Bharati has launched a new channel DD Retro that will air classic shows. “To relive the nostalgia of your favourite memorable serials of Doordarshan, watch DD Retro,” the pubcaster announced in a tweet.

The channel’s content line-up comprises of ‘Ramayana’, ‘Mahabharat’, ‘Chanakya’, ‘Upanishad Ganga’, ‘Shaktimaan’, ‘Shriman Shrimati’ and Shah Rukh Khan’s ‘Circus’. Upanishad Ganga will air from Monday to Friday at 9 am. Chanakya will air from Monday to Friday at 9 pm. Mahabharat will air from Monday to Friday at 8 pm. All three shows will start airing tonight.

DD National had created a major milestone by grabbing the top position across genres in week 13 of BARC ratings. The re-telecast of Ramayan had lifted the channel to the top spot. The channel pipped Dangal to become the number 1 channel on an all-India basis.

Apart from DD National, DD Bharati had also seen a huge spike in viewership thanks to the re-telecast of Mahabharat. According to week 13 BARC data for 2+ HSM, Ramayan on DD National has notched 545.8 million impressions while Mahabharat has garnered 145.8 million impressions on DD Bharati.

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