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Zee to launch golf, food, home shopping and extreme sports channels - Printable Version

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Zee to launch golf, food, home shopping and extreme sports channels - Ananya - 03-27-2009

MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) is considering the launch of a slate of niche channels and is also open to acquisitions, says a source in the company.


The channels under evaluation are in the genre of golf, home shopping, food and extreme sports. "We are exploring options to launch channels in these genres but haven't finalised on them as yet. We are also looking at acquisition opportunities," the source adds.

Rival network Star is also planning to launch a home shopping and a wedding channel as part of its strategy to expand the bouquet and particularly tap the digital platforms.


Zeel, the source says, expects a revenue growth of 25 per cent this fiscal. Though certain sectors like auto and BFSI (banking, financial services and insurance) have seen a severe slowdown, telecom, DTH and FMCG companies are increasing their ad spends.

Zee has not yet started cutting costs on programming but has decided to reduce focus on non-performing shows, the source adds.
source- http://www.indiantelevision.com/headline.../jan41.php