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Fictional serials fetch better returns for channels than reality shows - Mr.Bhat - 06-13-2010

Quote:Fiction serials with smaller budgets and loyal viewers fetch better returns for channels.Couch potatoes and advertisers may want reality shows on television (TV) to last throughout the day.

The per-episode cost for a reality show ranges between Rs 50 lakh and Rs 1 crore. People working in TV production houses say the per-episode cost for celebrity shows like Fear Factor and Big Boss on Colors or Dus Ka Dum on Sony is over Rs 1 crore. Non-celebrity shows like Dance India, Dance cost around Rs 40 lakh per episode.

A fiction serial, on the other hand, costs Rs 8 lakh to Rs 10 lakh per episode, depending on the scale and storyline.

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