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Outdoor Channel heads for Taiwan, Vietnam - WARUNASAT - 06-17-2010

Outdoor Channel heads for Taiwan, Vietnam


Multi Channels Asia has agreed deals to launch the Outdoor Channel in Taiwan and Vietnam following pre-launch deals in four other territories.

In Taiwan, Outdoor Channel will become part of the TITV Golden Package on the Chunghwa Telecom IPTV platform as well as SkyNet DTH. As a result, Outdoor Channel will gain immediate access to some 300,000 households and will be fully subtitled in Chinese.

Both TITV and SkyNet are operated by China Satellite Television (CSTV)?.

In Vietnam, Outdoor Channel will be one of the foundation HD services on a new DTH platform (via AsiaSat 5) to be launched by VTC Multimedia Corporation.

Outdoor Channel has now secured pre-launch carriage and distribution commitments in Korea, Philippines, Papua New Guinea, Taiwan, Thailand and Vietnam.

William (Billy) Kelly, Managing Director (USA) – Multi Channels Asia, said: “These latest carriage agreements are a tremendous vote of confidence in Outdoor Channel and the outdoor entertainment genre.

With pay TV penetration at over 90%, Taiwan is vital to the success of any new pay TV channel and we are pleased to secure an entry point via CSTV and their IPTV and DTH packages. Emerging markets such as Vietnam may be at the other end of the pay TV penetration scale but it’s a rapid growth market and Outdoor Channel is now ideally positioned to participate in that growth.?”

Launched in 1994, Outdoor Channel features traditional and contemporary outdoor sports such as fishing, off-road, water sports, hunting and more.

MCA is a Singapore-based media company, which represents, distributes and owns a number of thematic pay TV networks serving Asia and the Pacific. MCA owns and operates Outdoor Channel (Asia), Lotus Channel (Asia) and represents Granada TV (UK) and Al Jazeera English (Qatar) among others.