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‘Siripoli,’ a 24-hour comedy channel, launched - Sathish - 02-24-2009

CHENNAI: A 24-hour comedy television channel ‘Siripoli,’ a joint venture of Kalaignar TV and media and marketing company Social Media India Limited, was launched by actor Kamal Haasan recently.

The launch ceremony was well-attended by celebrities from Tamil film industry and small screen. The first anniversary of Kalaignar TV’s Tamil music channel ‘Isaiaruvi’ also coincided with the launch.

Kamal Haasan set the mood for the occasion with his fine sense of humour. On the occasion, he suggested that it would be better if the Tamil film industry was referred to as Tamil cinema or Chennai film industry instead of Kollywood.

The actor who usually refrains from singing on stage, however, agreed to the audience’s request and sang a few lines of ‘Paneer Pushpangale…’

He launched the logo of ‘Siripoli’ channel to mark its inauguration and lauded those behind it for their initiative. The channel went on air on Sunday.

Social Media India Limited Director Sujit Kumar said that the company was the official marketing partner for ‘Isaiaruvi’ and taken several initiatives to make it a preferred channel. The Tamil Music Awards instituted by the music channel to recognise talents would be made an annual event.

On the reasons behind launch of ‘Siripoli,’ he said the time allotted for comedy programmes on television channels was three to five hours a day.

“We wanted to explore the potential of this genre,” he said.

Playback singers Krish and Kalpana captivated the audience with their medley of songs from the movies of Kamal Haasan.

Chief Financial Officer of Kalaignar TV, P.Amirtham, actor Napolean and producer Abhirami S.Ramanathan were among those who participated.